JV
Let's connect →
MOBILE APP CONCEPT PROJECT

Yellow Taxi

A faster, more reliable and user-friendly way to get around the city.

View prototype
ROLE
UX/UI Designer
PLATFORM
iOS · Android
INDUSTRY
Mobility
STATUS
Concept
Choose location
Live ride
01 OVERVIEW

A modern taxi app for everyday city life

Yellow Taxi is a mobile application that helps users quickly and easily book a taxi, track their driver in real time and reach their destination with confidence. The app is designed for everyday city life — whether it's a quick ride across town or a trip to the airport.

My goal was to create a simple, intuitive and reliable experience that reduces friction, increases transparency and makes the whole journey feel more comfortable.

Same city.
New possibilities.
02 THE CHALLENGE

Making taxi booking simpler and more reliable

Existing local taxi experiences often feel outdated — too many steps, unclear information and inconsistent communication. Users frequently don't know exactly when the driver will arrive or where to meet them, which creates uncertainty and frustration, especially for solo travelers or those in unfamiliar places.

  • Complex booking flow
  • Lack of real-time information
  • Unclear meeting points
  • Inconsistent user experience
03 GOALS

A smoother, more transparent experience

Make booking faster and easier
Provide real-time tracking and clear ETAs
Increase trust and transparency
Create a scalable and consistent design system
04 MY ROLE & SCOPE

End-to-end UX/UI design

I was responsible for the complete design process — from user flows and wireframes to high-fidelity UI, interactive prototype and design system.

MY RESPONSIBILITIES
  • UX research & analysis
  • User flows
  • Wireframing
  • UI design
  • Interaction design
  • Design system
  • Prototyping
TOOLS
  • FFigma
  • FFigJam
  • AiIllustrator
  • PsPhotoshop
05 PROCESS

From insights to a polished product

01
Research & analysis
02
User flows & IA
03
Wireframes & testing
04
UI design & iterations
05
Design system & components
06
Final prototype & handoff
06 KEY FEATURES

Everything you need for a smooth ride

Explore all features
Quick booking
Set your pickup location, choose your destination and get a ride in seconds.
Quick booking
Real-time tracking
See your driver on the map and get accurate arrival times.
Real-time tracking
Multiple payment options
Pay with cash, card or a digital wallet.
Payments
Ride history
Easily access your past rides and receipts.
Ride history
07 KEY DESIGN DECISIONS

Small details, big impact

See more decisions
Meet at the right spot
Clear pickup instructions reduce confusion and make it easier to find your driver.
Driver info up front
Showing driver details early builds trust and helps users feel more in control.
Simple, focused flow
A cleaner booking flow with fewer steps leads to faster and more confident ride requests.
08 DESIGN SYSTEM

A clean and flexible foundation

Explore design system
Colors
Typography
Aa
Inter
Clean, modern
and highly readable.
Components
Primary button
Icons
09 INTERACTIVE PROTOTYPE

Try the full experience

Explore the interactive prototype and go through the main user flows.

Open prototype
10 RESULTS

A strong foundation for what's next

The project delivered a complete end-to-end concept — from user flows and wireframes to high-fidelity screens, a scalable component library and an interactive prototype covering all main experiences.

  • Complete end-to-end user flow
  • Interactive Figma prototype
  • Scalable design system created
  • Consistent UI across 40+ screens
11 WHAT I LEARNED

Designing for real life

This project reinforced the importance of simplicity, clear communication and user trust. Even small details — like driver information or pickup instructions — can make a big difference in how safe and comfortable people feel during a ride.